Staging Pays Off for Sellers

If you are thinking of selling you should also think about staging your home. Why? The NAR did a study about home staging. No surprise, they found that home staging has many positive impacts for both the buyer and the seller.

  • It’s easier for a buyer to visualize a staged house as a future home. It’s not necessarily intuitive but an empty house looks a lot smaller than a house with furniture. And a cluttered house or a house where the walls are covered in family photos or the decorating leaves much to be desired is often a turn-off. It’s actually harder for a buyer to see through the clutter and envision themselves living there.
  • Beautiful photos of a staged home are more likely to entice a buyer to take a tour. This just makes sense. A buyer is more likely to go see the beautiful home over the plain home, all other things being equal.
  • Buyers are more willing to overlook faults.
  • 67% of sellers agents believe buyers are willing to pay more for a staged home. 19% said they were not sure and 10% said staging had no impact.

You can download the report here…

Interesting enough the Real Estate Staging Association (RESA) also did a study in 2013 on 63 unstaged homes that had spent an average of 143 days on the market with no offers. The homes were taken off the market, staged and then relisted. They generated first offers in an average of 40 days. Quite the difference.

In a separate study also by RESA they looked at 481 homes that were staged before hitting the market. They received a first offer in an average of 23 days!

What are the most important rooms to be staged? In order:

  1. Living room
  2. Kitchen
  3. Master bedroom
  4. Dining room
  5. Bathroom
  6. Kids and guest bedrooms

If you are thinking of selling and want to stage your home but don’t know where to start, ask us. We would be happy to help you get the most for your home.